NoGii Bars

By | Dec 8, 2011

NoGii Gluten-Free Protein BarsNoGii Bars (as in “No Gluten”) are the brainchild of Elisabeth Hasselbeck, cohost of “The View” and author of The G-Free Diet: A Gluten-Free Survival Guide. The celiac star, who also serves as parenting contributor on “Good Morning America,” stayed true to form when she developed these bars, because there’s something for everyone: Super Protein for Dad, High Protein for Mom, and even NoGii Kids for the Little One.

Each bar starts with soy protein crisps, then is tailored to meet each group’s tastes:

  • NoGii Kids mixes the crisps with marshmallow creme, so it mimics another beloved marshmallow treat. This one, however, contains 8g of protein and Omega-3s to keep kids strong and healthy.
  • NoGii High Protein ditches the marshmallow and brings in chocolate and peanut butter for a slightly indulgent meal on the go. The bar contains 230 calories and a whopping 20g of protein, so it’s a good pick-me-up when a real lunch is out of reach.
  • NoGii Super Protein adds caramel and a chocolate coating. Each bar sets you back 390 calories but also loads you up on 30g of protein. If you plan on eating one in a single sitting, don’t make it after you’ve already had a full meal.

I received samples of NoGii High Protein and NoGii Super Protein. Placed next to each other, the bars made it quite obvious who they were for. High Protein was slim and portable, with a white and silver wrapper featuring Elisabeth on the front. Super Protein was a massive, hulking bar, with a black wrapper, orange writing, and tire treads on the box.

Nevertheless, I tried both.

NoGii High Protein Bar

The bars were very similar in flavor and texture, save for the gooey caramel and extra layer of chocolate on the Super Protein bar, which made it taste almost like a Twix Bar. They were very soft and chewy, which makes them easy to eat on the go (no crumbly bits to fall mid-bite).  I could have used a few carefully placed pieces of dried fruit to brighten some of the heavier flavors. At the same time, if I’m using it as a meal replacement bar, it’s got the heft I need to feel like I ate something substantial.

NoGii bars are certified gluten-free and available in stores across the U.S. Learn more at

7 Comments so far
  1. Mandy December 8, 2011 12:32 pm

    NoGii is completely misleading about their ‘Gluten-Free’ status. The bars are manufactured in the same facility that also manufactures wheat products. There is cross-contamination galore going on and these are not safe at all.

  2. Devon December 8, 2011 12:55 pm

    Please be advised that all NoGii products are indeed gluten-free. They are manufactured in a plant certified gluten-free by the Gluten-Free Certification Organization (GFCO) as indicated on the website and packaging. Please visit for additional information.

  3. Bethe D. December 8, 2011 12:57 pm

    I have a celiac teenager who desperately needs to gain weight, so I was intrigued by the Super Protein Bars. They are selling these for almost $4 each — are you kidding? This is another example of screwing celiac community. Not only is it impossible to get a loaf of bread where the slice is bigger than a postage stamp, but to overcharge like that? And if the poster above is collect, and it may contain trace wheat products, wow. Just wow.

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  5. Vicki Friedman December 12, 2011 12:24 pm

    Bought these for my 16 year old daughter. She HATED them. Tasted awful. Threw the box away.

  6. Jake August 31, 2013 12:27 am

    Since this review NoGii came out with 3 additional flavors with Chocolate Mint being my favorite so far. Looking forward to seeing more of NoGii.

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