NoGii Bars (as in “No Gluten”) are the brainchild of Elisabeth Hasselbeck, cohost of “The View” and author of The G-Free Diet: A Gluten-Free Survival Guide. The celiac star, who also serves as parenting contributor on “Good Morning America,” stayed true to form when she developed these bars, because there’s something for everyone: Super Protein for Dad, High Protein for Mom, and even NoGii Kids for the Little One.
Each bar starts with soy protein crisps, then is tailored to meet each group’s tastes:
I received samples of NoGii High Protein and NoGii Super Protein. Placed next to each other, the bars made it quite obvious who they were for. High Protein was slim and portable, with a white and silver wrapper featuring Elisabeth on the front. Super Protein was a massive, hulking bar, with a black wrapper, orange writing, and tire treads on the box.
Nevertheless, I tried both.
The bars were very similar in flavor and texture, save for the gooey caramel and extra layer of chocolate on the Super Protein bar, which made it taste almost like a Twix Bar. They were very soft and chewy, which makes them easy to eat on the go (no crumbly bits to fall mid-bite). I could have used a few carefully placed pieces of dried fruit to brighten some of the heavier flavors. At the same time, if I’m using it as a meal replacement bar, it’s got the heft I need to feel like I ate something substantial.
NoGii bars are certified gluten-free and available in stores across the U.S. Learn more at NoGii.com.