If at first you don’t succeed, try, try again. That what I figure Rudi’s Gluten-Free Bakery had in mind as they went through 100 different formulations in the pursuit of a soft and tasty gluten-free bread. I first heard that factoid while sitting at Rudi’s Blogger Breakfast before Appetite for Awareness 2010. Wow, that’s dedication, I thought, but I doubt it compares to the real thing. I was still new to gluten-free, so I hadn’t sampled many breads, but I certainly had heard tales of dry and crumbly loaves.
As I sat there pondering the patience those researchers must have had to rework the recipe time and time again, a basket of toasted Rudi’s Gluten-Free Bread was placed on the table. My stomach grumbling, I quickly grabbed a slice of Multigrain (it comes in Original and Cinnamon Raisin, too). No butter, no jam – I wanted this taste test to be toast and toast alone. I bit and chewed. Nice crunch, hearty flavor and no weird aftertaste, just like a typical piece of toast. In fact, if I hadn’t been told it was gluten-free, I would have thought it was a traditional loaf – a point that comes in handy when you’re serving a mixed crowd of gluten and gluten-free eaters.
Recipe-wise, the possibilities are endless: croutons, French toast, stuffing. But as Appetite for Awareness proved, nothing beats the basics. From little girls to grown men, attendees hovered around Rudi’s booths and faced a daunting decision: Grilled Cheese or Peanut Butter & Jelly? For some, it was the first sandwich they’d had in years, and fortunately, it was a win-win either way they went. The PB & J showed off the soft and light texture of Rudi’s Gluten-Free Bread, while the Grilled Cheese was a toasty hug around ooey gooey goodness.
Now you too can enjoy the dilemma, as Rudi’s Gluten-Free Bread is popping up in specialty and mainstream stores. I’ve seen it at my local Whole Foods Market; if you can’t find it, check the freezer, ask an employee and, if all else fails, request that they order it.
As an added incentive, Rudi’s is offering a coupon throughout this month that not only takes $1 off your purchase, but also donates $1 to NFCA. Donations through Rudi’s “Spread the Bread” coupons will support NFCA’s physician education program, Celiac CME Central. In other words, by downloading the coupon, you’ll help doctors help you (yep, another “win-win”). So, while you’re crafting that perfect gluten-free sandwich, give yourself a pat on the back for contributing to the celiac cause.