Crunchmaster: New Product, Packaging and Promos

By | Dec 15, 2010

When Crunchmaster teamed up with the National Foundation for Celiac Awareness for our “Holiday Dips & Dishes” gluten-free recipe contest, I promptly celebrated by tearing open a bag of Crunchmaster Multi-Seed Crackers. All that talk about snacking couldn’t go unfulfilled, and those seed-speckled hexagons offered just the right crunch.

Multi-Grain CrispsWhile chatting with the Crunchmaster folks, I picked up some valuable intel. First off, Crunchmaster has a new product, Multi-Grain Crisps. These newbies boast the same sesame, quinoa, flax and amaranth seeds as the company’s crackers, but they’re bite-sized, which means you get to eat twice the amount in a single serving. What’s more, they’re available at Walmart, so you can stock up whenever you stop by for the countless other items you’ll be buying this season.

As for the good old Multi-Seed Crackers, they’ve gotten a facelift just in time for the holidays. The crackers are the same (including the subtly salty Tamari flavor that makes them so addicting), but packaging has been updated to a bright and toasty yellow background with purple Crunchmaster logo. Not a huge change, but a little sprucing up never hurts, especially when there’s a new addition (I’m looking at you, Crisps) to contend with.

Finally, and perhaps most exciting, free tastings for all! Crunchmaster demos have been taking place across the country this month, and they’ll continue through Dec. 31. This weekend, for instance, the company’s Multi-Grain Crackers will be dished out with cheese at Sam’s Club stores nationwide. Protein? Check. Fiber? Check. Bring on the holiday shopping.

Follow NFCA (@CeliacAwareness) on Twitter to find out when and where demos are happening. Tweet us a photo when you score your sample!

2 Comments so far
  1. Diane Humphrey January 7, 2011 10:43 am

    One of our local Walmarts have these on the first end-cap at the entrance to the store. Hope the promo boosts sales so they keep them!

  2. MaryAnn Kendall February 3, 2011 2:30 pm

    Our Walmart is the only place I can find the Multi-Grain Crisps. There is no other snack that I have tried that tastes as good or is as crunchy as the Multi-Grain Crisp. I hope it won’t be long before we can find it in all the stores. Once you tried them one box won’t do. The company will need to go to a larger package/box. How about by the case? Best product ever!

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